González-Benito, Óscar, and Mercedes Martos-Partal. “Price Sensitivity Versus Perceived Quality: Moderating Effects of Retailer Positioning on Private Label Consumption”. Journal of Business Economics and Management 15, no. 5 (November 27, 2014): 935-950. Accessed December 4, 2024. https://jcem.vgtu.lt/index.php/JBEM/article/view/3057.