Estrella-Ramón, Antonia, Manuel Sánchez-Pérez, Gilbert Swinnen, and Koen Vanhoof. “Estimating Customer Potential Value Using Panel Data of a Spanish Bank”. Journal of Business Economics and Management 17, no. 4 (July 8, 2016): 580-597. Accessed November 1, 2024. https://jcem.vgtu.lt/index.php/JBEM/article/view/2256.