The role of artificial intelligence recruitment and quality to explain the phenomenon of employer reputation
Abstract
The prime contribution of current research entails the explanation of role of artificial intelligence based human resource management function to determine the employer reputation among pharmaceutical industry of Indonesia. The study intends to examine the empirically investigation the role and impact of artificial intelligence-based recruitment and artificial intelligence-based quality to determine the employer reputation with mediating role of artificial intelligence adoption. The study contributes to the body of knowledge and claims to be novel in explaining the AI based HR function to explain the phenomenon of employer reputation. The study examined the empirical investigation between AI based recruitment and AI based quality to influence the AI adoption that further predicts the phenomenon of employer reputation. The study was conducted on pharmaceutical industry of Indonesia and convenience sampling was used for data collected and Smart-PLS was utilized for data analysis. The study found that AI based recruitment and quality significantly influences the AI adoption and further it influences the employer reputation. The mediation role of artificial intelligence adoption is significant where it is found that artificial intelligence mediates the relationship between artificial intelligence recruitment and employer reputation, with similar significant mediation role between artificial intelligence quality and employer reputation.
Keyword : artificial intelligence (AI), artificial intelligence recruitment (AIR), artificial intelligence quality (AIQ), artificial intelligence adoption (AIadopt), employer reputation (ER), human resource management (HRM)
How to Cite
Kot, S., Hussain, H. I., Bilan, S., Haseeb, M., & Mihardjo, L. W. W. (2021). The role of artificial intelligence recruitment and quality to explain the phenomenon of employer reputation. Journal of Business Economics and Management, 22(4), 867-883. https://doi.org/10.3846/jbem.2021.14606
This work is licensed under a Creative Commons Attribution 4.0 International License.
References
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Berejena, T., Kleynhans, I. C., & Vibetti, S. P. (2020). Economic impacts of the rotational policy on the food handlers in the national school nutrition programme in gauteng province. International Journal of Economics and Finance Studies, 12(2), 520–533. https://www.sobiad.org/eJOURNALS/journal_IJEF/archieves/IJEF-2020-2/t-berejena.pdf
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Breaugh, J. A. (2013). Employee recruitment. Annual Review of Psychology, 64, 389–416. https://doi.org/10.1146/annurev-psych-113011-143757
Caligiuri, P., Colakoglu, S., Cerdin, J.-L., & Kim, M. S. (2010). Examining cross-cultural and individual differences in predicting employer reputation as a driver of employer attraction. International Journal of Cross Cultural Management, 10(2), 137–151. https://doi.org/10.1177/1470595810370890
Chang, Y., & Huang, J. (2020). Impacts of intergenerational care for grandchildren and intergenerational support on the psychological well-being of the elderly in China. Revista Argentina de Clinica Psicologica, 29(1), 57–64. https://doi.org/10.24205/03276716.2020.8
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Derun, I., & Mysaka, H. (2018). Stakeholder perception of financial performance in corporate reputation formation. Journal of International Studies, 11(3), 112–123. https://doi.org/10.14254/2071-8330.2018/11-3/10
Dlalisa, S. F., & Govender, D. W. (2020). Challenges of acceptance and usage of a learning management system amongst academics. International Journal of eBusiness and eGovernment Studies, 12(1), 63–78. https://doi.org/10.34111/ijebeg.202012105
Dögl, C., & Holtbrügge, D. (2014). Corporate environmental responsibility, employer reputation and employee commitment: An empirical study in developed and emerging economies. The International Journal of Human Resource Management, 25(12), 1739–1762. https://doi.org/10.1080/09585192.2013.859164
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312
Ganguli, S., & Roy, S. K. (2011). Generic technology-based service quality dimensions in banking: Impact on customer satisfaction and loyalty. International Journal of Bank Marketing, 29(2), 168–189. https://doi.org/10.1108/02652321111107648
Hair, Jr J. F., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hu, X., Ocloo, C. E., Akaba, S., & Worwui-Brown, D. (2019). Effects of business to business e-commerce adoption on competitive advantage of small and medium-sized manufacturing enterprises. Economics and Sociology, 12(1), 80–99. https://doi.org/10.14254/2071-789X.2019/12-1/4
Iseke, A., & Pull, K. (2019). Female executives and perceived employer attractiveness: On the potentially adverse signal of having a female CHRO rather than a female CFO. Journal of Business Ethics, 156(4), 1113–1133. https://doi.org/10.1007/s10551-017-3640-1
Jones, D. A., Willness, C. R., & Madey, S. (2014). Why are job seekers attracted by corporate social performance? Experimental and field tests of three signal-based mechanisms. Academy of Management Journal, 57(2), 383–404. https://doi.org/10.5465/amj.2011.0848
Kot, S., & Pigoń, Ł. (2014). Effective occupational counselling for the unemployed. Polish Journal of Management Studies, 10(1), 54–62. https://www.researchgate.net/publication/270090209_Effective_occupational_counselling_for_the_unemployed
Kumar, V. (2010). A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment. Journal of Interactive Marketing, 24(2), 71–85. https://doi.org/10.1016/j.intmar.2010.02.008
Lu, L., Cai, R., & Gursoy, D. (2019). Developing and validating a service robot integration willingness scale. International Journal of Hospitality Management, 80, 36–51. https://doi.org/10.1016/j.ijhm.2019.01.005
Maake, B. M., & Tranos, Z. (2019). A serendipitous research paper recommender system. International Journal of Business and Management Studies, 11(1), 39–53.
Mishchuk, H., Bilan, Y., & Pavlushenko, L. (2016). Knowledge management systems: Issues in enterprise human capital management implementation in transition economy. Polish Journal of Management Studies, 14(1), 163–173. https://econpapers.repec.org/article/pczjournl/v_3a14_3ay_3a2016_3ai_3a1_3ap_3a163-173.htm
Nawaz, N. (2019). Artificial Intelligence interchange human intervention in the recruitment process in Indian software industry. International Journal of Advanced Trends in Computer Science and Engineering, 8(4), 1433–1442. https://doi.org/10.30534/ijatcse/2019/62842019
Nikodemska-Wołowik, A. M., Bednarz, J., & Foreman, J. R. (2019). Trends in young consumers’ behaviour – implications for family enterprises. Economics and Sociology, 12(3), 11–24. https://doi.org/10.14254/2071-789X.2019/12-3/1
Pachura, A. (2019) Talents, projects and management – Attempt at synthesis. Polish Journal of Management Studies, 19(1), 271–282. https://doi.org/10.17512/pjms.2019.19.1.21
Prentice, C., Dominique Lopes, S., & Wang, X. (2019). Emotional intelligence or artificial intelligence – an employee perspective. Journal of Hospitality Marketing & Management, 29(4), 377–403. https://doi.org/10.1080/19368623.2019.1647124
Prentice, C., Dominique Lopes, S., & Wang, X. (2020). The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty. Journal of Hospitality Marketing & Management, 29(7), 739–756. https://doi.org/10.1080/19368623.2020.1722304
Rozsa, Z., & Kmecová, I. (2020). Cybervetting prospective employees of SMEs. Journal of International Studies, 13(1), 295–309. https://doi.org/10.14254/2071-8330.2020/13-1/19
Sadlapur, S. (2017). Information literacy of management students in Mumbai metropolitan area. Tilak Maharashtra Vidyapeeth. http://hdl.handle.net/10603/173712
Shi, Y., Prentice, C., & He, W. (2014). Linking service quality, customer satisfaction and loyalty in casinos, does membership matter? International Journal of Hospitality Management, 40, 81–91. https://doi.org/10.1016/j.ijhm.2014.03.013
van der Aalst, W. M. P., Bichler, M., & Heinzl, A. (2018). Robotic process automation. Business & Information Systems Engineering, 60, 269–272. https://doi.org/10.1007/s12599-018-0542-4
Abdi Zarrin, S., Gracia, E., & Paixão, M. P. (2020). Prediction of academic procrastination by fear of failure and self-regulation. Educational Sciences: Theory and Practice, 20(3), 34–43.
Abdulateef, M. H., Hadi, F. F., Alwan, A. H., & Abd, A. N. (2020). Sewage water treatment of chemistry department in college of science – Diyala University. Systematic Reviews in Pharmacy, 11(12), 119–123.
Abulela, M. A. A., & Davenport, E. C. (2020). Measurement invariance of the learning and study strategies inventory-second edition (Lassi-ii) across gender and discipline in egyptian college students. Educational Sciences: Theory and Practice, 20(2), 32–49. https://doi.org/10.12738/jestp.2020.2.003
Adle, A. A., & Akdemir, Ö. (2019). Achieving competitive advantage in technology based industry:
How developing intellectual capital matters. International Journal of eBusiness and eGovernment Studies, 11(2), 89–103. https://doi.org/10.34111/ijebeg.20191121
Akbar, F. H., Pasiga, B. D., Samad, R., Rivai, F., Abdullah, A. Z., Awang, A. H., Pasinringi, S. A., Saleh, L. M., Irwandy, & Pratiwi, D. (2020). The relationship between service quality, culture similarity to satisfaction and loyalty of medical (dental) tourism. Systematic Reviews in Pharmacy, 11(12), 19–30.
Akin Arikan, C. (2019). A comparison of Kernel equating methods based on neat design. Eurasian Journal of Educational Research, 82, 27–44. https://doi.org/10.14689/ejer.2019.82.2
Alsheibani, S., Cheung, Y, & Messom, C. (2020). Re-thinking the competitive landscape of artificial intelligence. In Proceedings of the 53rd Hawaii International Conference on System Sciences (pp. 5861– 5870). https://doi.org/10.24251/HICSS.2020.718
Altounjy, R., Alaeddin, O., Hussain, H. I., & Kot, S. (2020). Moving from bricks to clicks: Merchants’ acceptance of the mobile payment in Malaysia. International Journal of eBusiness and eGovernment Studies, 12(2), 136–150. https://doi.org/10.34111/ijebeg.202012204
Auger, P., Devinney, T. M., Dowling, G. R., Eckert, C., & Lin, N. (2013). How much does a companys reputation matter in recruiting? MIT Sloan Management Review, 54(3), 23.
Auriacombe, C. J., & Sithomola, T. (2020). The use of participatory action research in a participative democracy: In critique of mechanisms for citizen participation. The International Journal of Social Sciences and Humanity Studies, 12(1), 50–65.
Babikova, K., & Bucek, J. (2019). A model replication with an extension of students’ perception of prospective employer attractiveness. Journal of Competitiveness, 11(2), 5–21. https://doi.org/10.7441/joc.2019.02.01
Bai, Y., Wang, Y., Li, Y., & Liu, D. (2020). Influence of exercises of different intensities on adolescent depression. Revista Argentina de Clinica Psicologica, 29(1), 417–422. https://doi.org/10.24205/03276716.2020.57
Basheka, B. C., & Auriacombe, C. J. (2020). Barriers to women’s participation in public procurement in Africa: Empirical evidence from Uganda. The International Journal of Social Sciences and Humanity Studies, 12(2), 222–237. https://www.kab.ac.ug/publication/barriers-to-womens-participation-inpublic-procurement-in-africa-empirical-evidence-from-uganda/
Benitez, J., Ruiz, L., Castillo, A., & Llorens, J. (2020). How corporate social responsibility activities influence employer reputation: The role of social media capability. Decision Support Systems, 129, 113223. https://doi.org/10.1016/j.dss.2019.113223
Berejena, T., Kleynhans, I. C., & Vibetti, S. P. (2020). Economic impacts of the rotational policy on the food handlers in the national school nutrition programme in gauteng province. International Journal of Economics and Finance Studies, 12(2), 520–533. https://www.sobiad.org/eJOURNALS/journal_IJEF/archieves/IJEF-2020-2/t-berejena.pdf
Bibi, S. (2020). The Anti-Blanchard model and structural change in Latin America: An analysis of Chile, Argentina and Mexico. Cuadernos de Economía, 39(80), 499–522. https://doi.org/10.15446/cuad.econ.v39n80.83267
Bilan, Y., Mishchuk, H., Samoliuk, N., & Grishnova, O. (2019). ICT and economic growth: Links and possibilities of engaging. Intellectual Economics, 13(1), 93–104. https://doi.org/10.13165/IE-19-13-1-07
Bondarouk, T., Parry, E., & Furtmueller, E. (2017). Electronic HRM: Four decades of research on adoption and consequences. The International Journal of Human Resource Management, 28(1), 98–131. https://doi.org/10.1080/09585192.2016.1245672
Breaugh, J. A. (2013). Employee recruitment. Annual Review of Psychology, 64, 389–416. https://doi.org/10.1146/annurev-psych-113011-143757
Caligiuri, P., Colakoglu, S., Cerdin, J.-L., & Kim, M. S. (2010). Examining cross-cultural and individual differences in predicting employer reputation as a driver of employer attraction. International Journal of Cross Cultural Management, 10(2), 137–151. https://doi.org/10.1177/1470595810370890
Chang, Y., & Huang, J. (2020). Impacts of intergenerational care for grandchildren and intergenerational support on the psychological well-being of the elderly in China. Revista Argentina de Clinica Psicologica, 29(1), 57–64. https://doi.org/10.24205/03276716.2020.8
Čančar, E. (2018). Social media and everyday politics; Tim Highfield. Croatian International Relations Review, 24(82), 142–145. https://hrcak.srce.hr/index.php?show=clanak&id_clanak_jezik=296008
Derun, I., & Mysaka, H. (2018). Stakeholder perception of financial performance in corporate reputation formation. Journal of International Studies, 11(3), 112–123. https://doi.org/10.14254/2071-8330.2018/11-3/10
Dlalisa, S. F., & Govender, D. W. (2020). Challenges of acceptance and usage of a learning management system amongst academics. International Journal of eBusiness and eGovernment Studies, 12(1), 63–78. https://doi.org/10.34111/ijebeg.202012105
Dögl, C., & Holtbrügge, D. (2014). Corporate environmental responsibility, employer reputation and employee commitment: An empirical study in developed and emerging economies. The International Journal of Human Resource Management, 25(12), 1739–1762. https://doi.org/10.1080/09585192.2013.859164
Fornell, C., & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18(1), 39–50. https://doi.org/10.2307/3151312
Ganguli, S., & Roy, S. K. (2011). Generic technology-based service quality dimensions in banking: Impact on customer satisfaction and loyalty. International Journal of Bank Marketing, 29(2), 168–189. https://doi.org/10.1108/02652321111107648
Hair, Jr J. F., Sarstedt, M., Hopkins, L., & G. Kuppelwieser, V. (2014). Partial least squares structural equation modeling (PLS-SEM) An emerging tool in business research. European Business Review, 26(2), 106–121. https://doi.org/10.1108/EBR-10-2013-0128
Hu, X., Ocloo, C. E., Akaba, S., & Worwui-Brown, D. (2019). Effects of business to business e-commerce adoption on competitive advantage of small and medium-sized manufacturing enterprises. Economics and Sociology, 12(1), 80–99. https://doi.org/10.14254/2071-789X.2019/12-1/4
Iseke, A., & Pull, K. (2019). Female executives and perceived employer attractiveness: On the potentially adverse signal of having a female CHRO rather than a female CFO. Journal of Business Ethics, 156(4), 1113–1133. https://doi.org/10.1007/s10551-017-3640-1
Jones, D. A., Willness, C. R., & Madey, S. (2014). Why are job seekers attracted by corporate social performance? Experimental and field tests of three signal-based mechanisms. Academy of Management Journal, 57(2), 383–404. https://doi.org/10.5465/amj.2011.0848
Kot, S., & Pigoń, Ł. (2014). Effective occupational counselling for the unemployed. Polish Journal of Management Studies, 10(1), 54–62. https://www.researchgate.net/publication/270090209_Effective_occupational_counselling_for_the_unemployed
Kumar, V. (2010). A customer lifetime value-based approach to marketing in the multichannel, multimedia retailing environment. Journal of Interactive Marketing, 24(2), 71–85. https://doi.org/10.1016/j.intmar.2010.02.008
Lu, L., Cai, R., & Gursoy, D. (2019). Developing and validating a service robot integration willingness scale. International Journal of Hospitality Management, 80, 36–51. https://doi.org/10.1016/j.ijhm.2019.01.005
Maake, B. M., & Tranos, Z. (2019). A serendipitous research paper recommender system. International Journal of Business and Management Studies, 11(1), 39–53.
Mishchuk, H., Bilan, Y., & Pavlushenko, L. (2016). Knowledge management systems: Issues in enterprise human capital management implementation in transition economy. Polish Journal of Management Studies, 14(1), 163–173. https://econpapers.repec.org/article/pczjournl/v_3a14_3ay_3a2016_3ai_3a1_3ap_3a163-173.htm
Nawaz, N. (2019). Artificial Intelligence interchange human intervention in the recruitment process in Indian software industry. International Journal of Advanced Trends in Computer Science and Engineering, 8(4), 1433–1442. https://doi.org/10.30534/ijatcse/2019/62842019
Nikodemska-Wołowik, A. M., Bednarz, J., & Foreman, J. R. (2019). Trends in young consumers’ behaviour – implications for family enterprises. Economics and Sociology, 12(3), 11–24. https://doi.org/10.14254/2071-789X.2019/12-3/1
Pachura, A. (2019) Talents, projects and management – Attempt at synthesis. Polish Journal of Management Studies, 19(1), 271–282. https://doi.org/10.17512/pjms.2019.19.1.21
Prentice, C., Dominique Lopes, S., & Wang, X. (2019). Emotional intelligence or artificial intelligence – an employee perspective. Journal of Hospitality Marketing & Management, 29(4), 377–403. https://doi.org/10.1080/19368623.2019.1647124
Prentice, C., Dominique Lopes, S., & Wang, X. (2020). The impact of artificial intelligence and employee service quality on customer satisfaction and loyalty. Journal of Hospitality Marketing & Management, 29(7), 739–756. https://doi.org/10.1080/19368623.2020.1722304
Rozsa, Z., & Kmecová, I. (2020). Cybervetting prospective employees of SMEs. Journal of International Studies, 13(1), 295–309. https://doi.org/10.14254/2071-8330.2020/13-1/19
Sadlapur, S. (2017). Information literacy of management students in Mumbai metropolitan area. Tilak Maharashtra Vidyapeeth. http://hdl.handle.net/10603/173712
Shi, Y., Prentice, C., & He, W. (2014). Linking service quality, customer satisfaction and loyalty in casinos, does membership matter? International Journal of Hospitality Management, 40, 81–91. https://doi.org/10.1016/j.ijhm.2014.03.013
van der Aalst, W. M. P., Bichler, M., & Heinzl, A. (2018). Robotic process automation. Business & Information Systems Engineering, 60, 269–272. https://doi.org/10.1007/s12599-018-0542-4