[1]
Pallikkara, V., Pinto, P., Hawaldar, I.T. and Pinto, S. 2021. Impulse buying behaviour at the retail checkout: an investigation of select antecedents. Business: Theory and Practice. 22, 1 (Feb. 2021), 69-79. DOI:https://doi.org/10.3846/btp.2021.12711.